WASH Records

Brand identity development for WASH Records. WASH specialises in underground South African electronic music, with a focus on house and techno. The record label required a basic identity and collateral, but also had appetite for merchandise production. To this end we produced several designs ranging from affordable promotional gifts to exquisite limited edition items. The W of WASH was developed to have the same stark industrial qualities of a laundry symbol. This rigid wordmark is combined with warped scan art graphics and washes of ink and colour to reference water and detergent. Produced in collaboration with Mishka Byram and Jeanne Fourie.