AthenaDAO
Branding, Editorial Design
Branding and design language for AthenaDAO - a decentralized community of researchers, funders, and advocates working to advance women’s health research, education, and funding. The AthenaDAO identity draws inspiration from fashion magazines, and high end women's consumer goods to differentiate itself in a world of digital-first DAO and web3 branding. The resulting identity is fresh, modern, and feminine - with an editorial twist.
The Reproductive Health Report
Even though we invest in things like fertility tracking apps, IVF, synthetic embryos, and even artificial wombs, most everyday women don't understand their reproductive health. The Reproductive Health Report is an annual publication that is aimed at unpacking the complicated and often misunderstood landscape of reproductive health.
Creative Direction, Illustration: Si Maclennan
Editorial Design: Meghan Ho-Tong
Cover Art: Hanna Salmonowicz
