AthenaDAO

Branding, Editorial Design

Client: AthenaDAO
Year: 2022
Collaborators: Meghan Ho-Tong, Hanna Salmonowicz

Branding and design language for AthenaDAO - a decentralized community of researchers, funders, and advocates working to advance women’s health research, education, and funding. The AthenaDAO identity draws inspiration from fashion magazines, and high end women's consumer goods to differentiate itself in a world of digital-first DAO and web3 branding. The resulting identity is fresh, modern, and feminine - with an editorial twist.

The Reproductive Health Report

Even though we invest in things like fertility tracking apps, IVF, synthetic embryos, and even artificial wombs, most everyday women don't understand their reproductive health. The Reproductive Health Report is an annual publication that is aimed at unpacking the complicated and often misunderstood landscape of reproductive health.

Creative Direction, Illustration: Si Maclennan
Editorial Design: Meghan Ho-Tong
Cover Art: Hanna Salmonowicz

“It was amazing to work with someone who got every reference and is so elegant in his approach. The owl representing life sciences is a personal favorite 🤍”
Laura Minquini
Core Lead, AthenaDAO
Let's make something great!
Let's make
something great!
Get in touch
AthenaDAO
Branding, Editorial Design
Branding and design language for AthenaDAO - a decentralized community of researchers, funders, and advocates working to advance women’s health research, education, and funding. The AthenaDAO identity draws inspiration from fashion magazines, and high end women's consumer goods to differentiate itself in a world of digital-first DAO and web3 branding. The resulting identity is fresh, modern, and feminine - with an editorial twist.

The Reproductive Health Report

Even though we invest in things like fertility tracking apps, IVF, synthetic embryos, and even artificial wombs, most everyday women don't understand their reproductive health. The Reproductive Health Report is an annual publication that is aimed at unpacking the complicated and often misunderstood landscape of reproductive health.

Creative Direction, Illustration: Si Maclennan
Editorial Design: Meghan Ho-Tong
Cover Art: Hanna Salmonowicz

Let's Make
Something Great!