I was briefed to modernise the existing Speedinvest identity and create a scalable brand ecosystem that reflected the future-facing ambitions of Speedinvest. The company had developed brand equity in an existing brand mark derived from the periodic table of elements, and wanted to preserve their signature orange square. I responded to this with a minimalist interpretation of the existing mark, using a modern typeface that made provisions for legibility and recognisability.
I developed an illustration style to adorn brand collateral, and support their narrative of founder-centric thinking. The illustrations needed to be clearly identifiable as belonging to the speedinvest brand, while being flexible and easily scalable so as to accommodate abroad range of subject matter, ranging from fintech to consumer health.
A sub brand was developed for Platform+, a founder support team offering HR guidance, growth expertise, and networking opportunities to startups in the Speedinvest portfolio.