Branding, Cretive Direction, UX, Website Design, Development
Collaborators: Meghan Ho-Tong
Creative direction, design, and visual communications for HairDAO, a community owned R&D organisation committed to fixing hair loss. In a world of truly decentralised cooperation, a brand needs to work doubly hard to unite and inspire. The HairDAO identity leans into a self-aware sense of humor and an iconic retro aesthetic to deliver an important message. In the year since HairDAO's inception, the organisation single-handedly doubled the figure of global investment into hair loss research by mobilising an army of patients, researchers, and investors around a common cause.