African Bloom Holdings
Branding, Graphic Design
African Bloom Holdings is a consumer goods company in the cannabis product market. African Bloom manages a diverse brand platform, and creates value by giving consumers access to best-in-class products, designed to satisfy key segments within the medical, wellness, and recreational markets. The company needed a corporate identity and various elements to support fundraising efforts.
The African Bloom Holdings logo is inspired by the Strelitzia, or "Bird of Paradise" flower - a species of flora endemic to South Africa, and a national symbol of the region. The flower was chosen as a way to bring naturally inspired shapes into the logo without turning to cannabis leaves that are ubiquitous in the industry. The flower is rendered in a minimalist geometric style that gives it a distinctly African feeling, while retaining a clean, modern look.